Oradma agency in Kenya

In today’s increasingly digital environment, digital marketing has become a vital component towards an organization’s overall marketing strategy. This includes and not limited to; social media, email marketing, mobile marketing, Search Engine Optimization, Influencer Marketing, and Media Buying.

Types of Digital Marketing.

Here are some key components of Digital Marketing :

a) Search Engine Optimization (SEO):

The optimal goal for every business owner is to rank higher in Google search results, ultimately increasing search engine traffic to their business’s website. Here’s why?

    • 68% of online experiences begin with a search engine. 
    • 53.3%² of all website traffic comes from organic searches. 
    • 61%4 of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative.
  1.  To accomplish this, SEO has to be part of your digital marketing strategy.

b) Email Marketing:

    • The concept of email marketing is simple— sending mass promotional messages ( cold emails) with the hope that the prospect clicks on it or takes action as per your preferred call to action. And we have the stats to prove: 81% of small businesses rely on email as their primary customer acquisition channel and 80% for retention. The average email open rate is 19.7%, while the average open rate for welcome emails is 68.6%

c) Social Media Marketing:

With billions of people spending their time engaging on social media platforms such as; Facebook, Instagram, X, LinkedIn, TikTok, etc focusing on social media marketing can be worthwhile. Social media marketing means driving traffic and brand awareness by engaging people in discussions online.

To learn more about how we can help with your social media strategy, check out our social media marketing service page or simply schedule a free consultation to get started.

Other Types of Digital Marketing include:

  1. Content Marketing
  2. Mobile Marketing
  3. Influencer Marketing

Over the past couple of years, digital marketing has become a vital component in an organization’s overall marketing strategy. It has become the foundation of success for organizations of all sizes, allowing them to reach their target customers, raise brand awareness, and drive growth. Schedule a free consultation with our team to get started.