What is Digital Marketing?

What is digital marketing? Digital Marketing which is also termed as Internet Marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Statistics shows that more than half of the world now uses social media (58.4%) 4.62 billion people around the world now use social media, 424 million new users have come online within the last 12 months. The average daily time spent using social media is 2h 27m

Basically, if a marketing campaign involves digital communication the its called digital marketing.

After reading this article, You will learn:

  • What is digital marketing?
  • What does digital marketing entails?
  • 4 top-Notch digital marketing strategies.
    • Search Engine Optimization.
    • Social media marketing and advertising.
    • Design.
    • Pay Per Click(PPC) and content advertising.
    • Bulk SMS and WhatsApp Bluster
  • Benefits of digital marketing

What does digital marketing entails?

Digital marketing is a means of advertising products and services through internet using various electronic devices and tools such as mobile phones, search engines, social media and other media channels. Traditionally, corporations focused on marketing through print, television, and radio. Although these options still exist today, the rise of the internet led to a shift in the way companies reached consumers. That’s where digital marketing came into play a big role. This form of marketing involves the use of websites and search engines. What do you thick are some of the strategies that small businesses should adapt and what is digital marketing? In general?

Increased technology and newer trends forced companies to change the way they marketed themselves. It is advisable for companies to adapt to the new of marketing while maintaining the traditional for effective and proper marketing.

93% of people read online reviews before making a purchase. Consumers can spend up to 5x longer on a site once they’ve interacted with bad reviews. Google holds 91% of the total worldwide search engine market share. 45% of shoppers buy online then pick up in-store.

6 top-notch digital marketing strategies

1.Search Engine Optimization

What is SEO?
SEO optimization concept vector illustration.

What is SEO/Search Engine optimization?

SEO is a basically a process of improving the quality and quantity of website traffic to a website or a web page from search engines by optimizing the content on different pages on the websites. Essentially, it is very important to know how many websites are talking about your website and this is achievable through SEO . SEO includes three categories such us on-page SEO, off-page SEO and technical SEO. It targets unpaid traffic rather than direct traffic or paid traffic.

Statistics shows that 70% of online marketers say that SEO is better than PPC for generating sales and top page listed in Goggle search has an average click-through rate of 32%. In addition to this 75% of people never scroll past the first page on the website. SEO strategy helps you plan how to optimize a website. Creating an SEO strategy can also help improve search results rankings, organic traffic and organic conversations. What is digital marketing? In relation to Search Engine Optimization.

With our SEO services as Oradma you get a strategy, best technology and elite SEO team. Our focus it to drive profit to our clients and we provide all of the services and technical tools your business needs to grow with SEO.

Learn how to build an SEO marketing strategy now!

2.Social Media Marketing and Advertising

Social media marketing and advertising

What is social media marketing?

This foam of internet marketing makes use of social media applications or platforms such as Facebook, Twitter, Instagram, WhatsApp, LinkedIn, Youtube and so more as a marketing tools to connect brands with their targeted audience which leads to:

  • Brand building.
  • Increase in sales.
  • Website traffic boost .
  • Community of followers building to share and engage with the content.

Some of the most statistics discovered on social media marketing states that 77% of social media marketers say social media marketing has been somewhat to very effective for their company this year and 80% of marketers say funny content is the most effective on social media while 68% of marketers’ companies work with influencers on social media.67% of marketers say they work with micro-influencers with 10K-100K followers or subscribers. Conversely, only 29% say they work with mega influencers with more than 1 million followers. Social media marketing studies brings us to the this question What is digital marketing? And its relationship to it.

If you are starting a small business, a major factor in its success lies in how well you market it. Marketing attracts prospects, prospects become buyer. Oradma will help you implement content and better social media marketing strategy to take your business to the next level, grow and thrive among your competitors.



What is graphic design?

This is a craft where professionals or designers use text and graphics to communicate virtually. What is digital marketing? in relation to design? Design also includes various aspect such as:

Graphic design is an interdisciplinary branch of design and a branch of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools. What is digital marketing? in relation graphic design. Statistic shows that 80% of small business owners think graphic design is very important or moderately important to the success of their business.

4.Pay Per Click(PPC) and Content advertising.

Pay Per Click (PPP) and Content advertising

What is digital marketing? In relation to Pay Per Click and Content Advertising?

Pay per click is a type of digital marketing that involves advertisers to pay a fee each time one of their ads is clicked. Statistics shows that 45% of small businesses invest in pay per click and content advertising. Text ads are the most popular with 49% of users clicking it and and 74% of brands say that pay per click is a huge driver for business success while 64% of brands are planning to increase their Pay Per Click budget in the coming years. What is digital marketing?

Benefits of Digital marketing

1.Global reach – a website allows you to find new markets and trade globally for only a small investment.

2.Target the Right Audience.

3.Generate a consistent lead pipeline or channel.

4.It helps in multiple strategies.

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