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Oradma agency in Kenya

Case Study on Tai Sacco Society Ltd

Service -Search Engine Optimization

Introduction

Tai Sacco, a leading SACCO in Kenya offering a wide array of savings and loan products with a membership that cuts’ cross all sectors.

Problem Statement

The goal was to effectively utilize various SEO tools and best practices to promote and help rank their respective products and services on the Search Engine Results Pages.  .

Campaign Duration

12 Months

How we did it

Implementation

Search Engine Optimization

We kicked off the project by drawing up an SEO Strategy and 12 – Months roadmap with clear checklist and timelines to cover the various aspects in regards to achieving the desired result.

This was quickly followed up by a technical website audit and competitor analysis as part of our SWOT analysis which laid the foundation of identifying a number of items such as: keywords, website speed, mobile responsiveness, broken links check and site structure to mention but a few. Our deliverables every month included a biweekly report on the task progress and performance for ease of tracking for the client.

Tasks that followed up on this concurrently were the implementation of the: Technical SEO, On-page SEO & Off- Page SEO.

Results
General Outcome
  1. Keyword Ranking: Page 1 ranking on Google Search on over 10 keywords that relate to their products and services.
  2. Mobile Responsiveness and Speed Optimization.
  3. Increased Organic Traffic