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Case Study on Tai Sacco Society Ltd

Service – Digital Marketing 

Client Overview

Tai Sacco society limited is among the leading Deposit taking Savings and Credit Society with over 32 years of operation. Following its inception and registration in 1992 as a Bosa activity under the name Kiambu Tea Growers Sacco. In January 1999, the Sacco opened its FOSA Activity in Githunguri town. In its urge to diversify and grow its customer base, the Sacco changed its name to Tai Sacco Society Limited in year 2009.

Problem Statement

The goal was to drive the digital transformation for the sacco that had over time heavily relied on traditional media for its marketing and client aquisition. In addition, the client wanted to increase on their brand recognition and its products. services uptake across the country.

Campaign Duration

3 Years

Solutions

01
SEO
We kicked off the project by drawing up an SEO Strategy and 24 – Months roadmap with clear checklist and timelines to cover the various aspects in regards to achieving the desired result. Our deliverables every month included a biweekly report on the tasks progress and performance for ease of tracking for the client.
02
Social Media Marketing
The social media marketing approach deployed leveraged on humor and excellent content. The results were outstanding, with a substantial increase in followers, likes, shares, etc. Additionally, they achieved a notable rise in member registrations through targetted Ads
Results
General Outcome
  1. Increased Organic Traffic
  2. Page 1 ranking on Google Search on over 10 keywords that relate to their products and services..
  3. Increased Organic Traffic
  4. Increased their social media following 4X across platforms Facebook, LinkedIn, IG and X
  5.  Revamped their social media presence through creative works i.e. designs, photos, videos and social media copy

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