Events Digital Marketing
A marketing event is an activity or a performance held by a company for branding purposes. It is usually planned well ahead of execution and with anticipated results. The process of staging such events is regarded as a part of event marketing industry, which-due to its high potential in building brand experiences and establishing direct contacts with customers-has been widely adopted into branding and marketing communication strategies worldwide. Since recent proliferation of digital media created new opportunities for producing diverse performances, there have emerged innovative forms of event marketing.
