It is an exciting time for social advertising with social media platforms like Facebook and Instagram offering the most effective ways to grow your brand online and achieve your business goals through Facebook ads. Facebook advertising presents an ideal opportunity for businesses and brands of all sizes to reach their desired target audience and sell to them directly. Unlike traditional media, you can now maximize your Ad Spend with the help of our Facebook Advertising services that are much more robust. We understand social.
We understand Facebook. We understand content marketing .It’s why we’re the best. Through precise audience targeting, we ensure sure that your ads are being served to those who are the most likely to be interested in your products and also encompass retargeting campaigns. This is in addition to our compelling copy and branded ads that appeals to your ideal customer(s). Experience real growth from our Facebook advertising services.
Facebook ad costs are calculated based on the bidding model you choose (CPC, CPM, CPA) and the results your ads achieve. To estimate costs:
Set a Budget: Determine your daily or lifetime budget for the campaign.
Choose a Bidding Model: Decide if you’ll pay per click, impression, or action.
Estimate Audience Size: Larger, more competitive audiences may cost more to reach.
Monitor Performance: Use Facebook Ads Manager to track metrics like CPC, CPM, and conversion rates.
Adjust Bids: If you’re not getting desired results, adjust your bids and targeting to optimize costs.
Digital marketing provides ways for companies to grow their audience, increase profits, and build a better relationship with past and future customers. While that’s the goal of a traditional marketing campaigns too, digital marketing allows brands to target a more specific or niche audience and is easier to measure results.
Facebook ad costs are calculated based on the bidding model you choose (CPC, CPM, CPA) and the results your ads achieve. To estimate costs:
Set a Budget: Determine your daily or lifetime budget for the campaign.
Choose a Bidding Model: Decide if you’ll pay per click, impression, or action.
Estimate Audience Size: Larger, more competitive audiences may cost more to reach.
Monitor Performance: Use Facebook Ads Manager to track metrics like CPC, CPM, and conversion rates.
Adjust Bids: If you’re not getting desired results, adjust your bids and targeting to optimize costs.
The cost of a paid Facebook ad depends on various metrics, including your target audience, ad placement, competition, and overall campaign objectives. On average:
Cost Per Click (CPC): Kshs 50 to Kshs200
Cost Per Mille (CPM): Kshs 500 to Kshs 1000
Cost Per Action (CPA): Kshs 500 to Kshs 2000
For example, if you’re running a campaign aimed at driving traffic to your website, you might pay around Kshs150 per click. If you’re optimizing for conversions, the CPA could range from Kshs 1000 to Kshs 3000 depending on your industry.
Hiring a Facebook ad agency can be worth it if you lack the time, expertise, or resources to manage your campaigns effectively. An experienced agency brings a wealth of knowledge in optimizing ad performance, which can lead to higher returns on your ad spend. They can also handle the creative aspects, freeing you up to focus on other areas of your business.
However, it’s essential to vet the agency thoroughly and ensure their strategies align with your business goals. If the agency delivers results that exceed their fees, then it’s a worthwhile investment.
Freelancers typically charge less than agencies for managing Facebook ads, making them a cost-effective option for small businesses or startups. The cost can range from Kshs 5000 to Kshs 200,000 per month. Some freelancers charge an hourly rate, usually between Kshs5000 and Kshs150,000 per hour.
The price will depend on the freelancer's experience, the complexity of the campaign, and the expected workload. It’s advisable to review their portfolio and ask for case studies to ensure they have a proven track record.
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