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Oradma agency in Kenya

Case Study on MyPulse Today

Service – Trending Services

Client Overview

MyPulse Today is a new insurance company that offers affordable, flexible plans that are designed to meet the unique needs the growing demographic of remote workers and freelancers.

Problem Statement

Health insurance for remote workers is just as important as health insurance benefits for employees who are office-based. Hence, MyPulse Today were seeking our X trending services in regards to creating awareness in a bid to offer a new perspective in the way young adults and freelancers think about insurance uptake in Kenya.

Campaign Duration

48 Hours

Solutions

01
X Trending Services
We came up with a full fledge PR strategy for MyPulse Today. Through our trending services, we decided to team up with our network of influencers in a campaign dubbed #ProtectMyPulse.
02
Content Creation.
The planned content was around insurance industry stories, brand offerings, brand’s journey, and client testimonials. The content of tweets and posts also including grahics and short clips.
Results
General Outcome
  1. 5 million + impressions 
  2. Number 1 Trending Hashtag on X over a span of 6 hours
  3. 100+ form registrations from the campaign efforts.