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Oradma agency in Kenya

Case Study on My Pulse Today

Service – Twitter Trending

Introduction

Pulse is a new insurance company that offers affordable, flexible plans that are designed to meet the unique needs the growing demographic of remote workers and freelancers.

Problem Statement

My Pulse Today were seeking  our services in regards to creating awareness and offer a new perspective in the way young adults and freelancers think about insurance.

How we did it

Implementation

Trending Services

To enhance brand recognition, and drive the much-needed visibility and conversation towards taking up of the insurance product for such a demographic, we decided to team up with our network of influencers in a Trending campaign dubbed #ProtectMyPulse

Content Creation.

To supplement the marketing campaign efforts. Our inhouse creative team came up with visually appealing creatives and short clips to aid propel the conversation forward. The marketing material generated which also serves as ever-green content can utilized for future marketing efforts.

Results
General Outcome
  1. 5 million + impressions on the Campaign.
  2. Number 1 Trending Hashtag on X over a span of 5 hours
  3. 100+ form registrations from the campaign efforts.